Innovative IT is a up and coming middle-market IT company focusing on migrating business infrastructures to the cloud, delivering high-quality solutions at competitive prices.
Lounge Lizard
Senior UX/UI Designer
Adobe XD, Illustrator, Photoshop, Wordpress, Slickplan, Miro
Competitive Research, User Research, Information Architecture, Wireframing, Web Design, and UI Design
The website for Innovative IT was challenged to be unlike any of its competition in the sense that all IT websites look the same – flat designs with the same vague and generic stock photos. Our client even wanted unique calculators that would require custom logic as well as elements that would convey trust and put their customers at ease.
Innovative IT's main target audience are local small to medium sized businesses who are looking to undertake a digital transformation in the way they handle their data. I took a look at other small scale IT firms and noticed they all looked the same – some designs even brought me back to the days of Radio Shack. With similar brands going the route of 'out-of-the-box' website designs, my team and I knew that we would need to take a more playful approach when coming up with the new design for IIT if we wanted to set them apart.
Our client wanted a very interactive website that allowed his customers to submit support tickets or reach out via a live chatbot when they were having issues.
As part of the client onboarding process and understanding that an IT website should be the pinnacle of internet security, we implemented a requirement for users to login prior to submitting their tickets. This would ensure only legitimate tickets were coming through the support system and not any spam.
An additional requirement of this website was the creation of a set of custom calculators for users to understand how much hiring an IT company would cost them to migrate their data to the cloud. Once the user determines the quantity and price for each of the 4 calculators, all sums are totaled up and sent over to the sales team to review.
This was a very exciting project to work on because it is rare that your own design style matches the customers. We were able to utilize multiple designers and illustrators on the project in order to come up with the best results possible.
