Scentsational Soaps & Candles’ meticulously crafted, quality fragranced candles aim to “Deliver a premium product at discount prices.”
Lounge Lizard
Senior UX/UI Designer
Adobe XD, Illustrator, Photoshop, Wordpress, Slickplan, Miro
Competitive Research, User Research, Information Architecture, Wireframing, Web Design, and UI Design
Having mainly been in the wholesale business, Scentsational Soaps & Candles wanted to increase revenue within their e-commerce channel. Their old site was very outdated and in need of a facelift from both a visual and technical perspective.
After conducting our initial kickoff meeting with Scentsational Soaps & Candles we found that their main competition could be found in the same place they were wholesaling to (Marshalls, TJ Maxx, and Home Goods). As for their e-commerce channel, Goose Creek, Home Worx, DW Home, and The Wooden Wick were their largest obstacles to overcome in their market. After reviewing their websites, we found that they all shared similar methodologies in getting their products in front of their customers and all showcased their products in large, high resolution photography in order to draw attention.
The fragrance notes and key details of cologne and perfume websites inspired the key feature used on various product pages. The client was encouraged to provide similar information for every product, emphasizing the importance of fragrance details.
A cart overlay enhances user experience by allowing customers to review and edit their cart without leaving the current page. This reduces friction in the shopping process, maintains browsing momentum, and encourages faster checkouts by offering a seamless that keeps the focus on the shopping experience.
The responsive design ensures that the website would function seamlessly across all devices, improving accessibility and user experience. It allows customers to easily browse and shop from any screen size, increasing engagement, reducing bounce rates, and enhancing conversion rates by delivering a consistent experience on mobile, tablet, and desktop.
I loved working on this project since I have a personal love for fragrances and colognes. I felt that this interest allowed me to put a piece of myself into my design, which results in a beautiful piece of art.
