Bethesda and Obsidian Entertainment veteran game developers have started Something Wicked Games to make an open world role-playing game.
Lounge Lizard
Jon Prinz, Senior UX/UI Designer
Reynal Reyes, Art Director
Adobe XD, Illustrator, Photoshop, Wordpress, Slickplan, Miro
Competitive Research, User Research, Information Architecture, Wireframing, Web Design, and UI Design
The goal of this project was to establish a distinct and cohesive brand identity that reflects the dark, immersive themes of Something Wicked Games. This involved designing a logo and visual language that aligns with their focus on occult historical fantasy, while also ensuring a modern, user-friendly website. The branding needed to attract both RPG fans and industry talent, creating a compelling online presence. Ultimately, the design had to seamlessly integrate the studio’s narrative-driven approach with a sleek digital experience.
The website needed to create an immersive experience that reflects the dark, fantasy themes of Something Wicked Games. Key goals included showcasing the brand's unique identity, attracting fans, developers, and investors, and providing a platform for updates and community engagement. It should be visually striking, easy to navigate, and optimized for high traffic. Additionally, the site should function as a recruitment tool to attract top talent, ensuring scalability as the studio grows. Integrating elements like parallax scrolling and interactive visuals will enhance user engagement and deepen their connection to the game's world.
The website's blog effectively promotes company news and development updates, engaging readers with timely insights, behind-the-scenes looks, and progress reports, enhancing transparency and fostering a strong community connection.
Chris Cold created custom illustrations for Something Wicked Games, including those for the upcoming game Wyrdsong, which defined the studio's visual identity with dark, thematic art that enhances their brand and storytelling.
Something Wicked Games created a cooperative environment with a great mix of veterans and visionaries. Driven by radical creativity, smart iteration, empowered decisions, and proactive scheduling, their dynamic studio aims to attract the best talent the industry has to offer.
From this project, I learned how crucial it is to align design with thematic storytelling elements to create a truly immersive multi-platform experience. I realized the value of balancing visual aesthetics with practical functionality to ensure the website not only captivates but also serves its purpose effectively. Additionally, I gained insights into how a well-crafted website can act as a strategic tool for engaging diverse audiences, including fans, investors, and potential recruits. The project highlighted the importance of optimizing for high traffic while integrating interactive features to enhance user engagement, ultimately reinforcing the studio’s brand identity and supporting its growth.
